Trusted
choice

Brand
Program

Be the trusted choice for shoppers

Trusted Choice products meet SkinSAFE strictest criteria for transparency and specific health, wellness and lifestyle needs backed by clinical data and real science


Trusted Choice
Brand Program

Be the
Trusted choice
for shoppers

Trusted Choice products meet SkinSAFE strictest criteria for transparency and specific health, wellness and lifestyle needs backed by clinical data and real science

Why join the trusted choice brand program?

Transparency

Empower your customers with SkinSAFE verified product attributes to shop with confidence, build trust and increase your sales.

Consumer Testing

Generate valuable insights through our data-driven sampling and consumer panels program powered by our AI & the biggest community of sensitive skin consumers.

Formulation Design

Design better & safer products for shoppers with sensitive skin to reduce the risk of skin sensitivities, improving overall skin health and avoid reformulation costs.

Shoppers trust products with
the trusted choice wellness markers

How SkinSAFE changes the game

Our SkinSAFE Trusted Choice Program is the new standard for skin health. In partnership with the Mayo Clinic, SkinSAFE is the first-ever ingredient & attribute-based recommendation platform for beauty, skincare, and household products.

Our Platform utilizes clinical data, human insights, and A.I. to deliver personalized experiences based on verified product attributes to help consumers make smarter, better product choices for healthier skin.

SkinSAFE 100 is the gold standard for sensitive skin
that actually leads to better skin health.


Over 49% of contact skin allergies can be avoided simply by using "100% SkinSAFE" rated products

Our trusted choice solutions

SkinSAFE’s Trusted Choice Program is the new standard for skin health. Products that carry the Trusted Choice Wellness Markers impact brand perception and product choice.

Skinsafe transparency solution

Helping your brand better serve consumers who care about transparency

SkinSAFE’s Trusted Choice certification and seal program is the only transparency program consumers trust because it is backed by clinical data and real science.

Consumers have an extensive and varied list of things they care about when buying products that matter to them in the beauty, skincare, and household categories. They want full disclosure of the processes and ingredients used clearly and understandably.


The SkinSAFE Wellness markers allow consumers to make conscious decisions based on science, clinical data, and transparency.


The SkinSAFE Verified Ingredient & Product Attribute Platform is the only source of truth for your shopper’s health, wellness, and lifestyle needs. The SkinSAFE 100 marker is the only standard in the world that actually leads to better skin health.

Use the SkinSAFE Wellness markers on your products to build impact and sales*


Become trust independent and show verified product attributes.


*Almost 40% of consumers will switch to brands that offer more transparency.

Skinsafe consumer testing solution

Modernize your consumer research by leveraging Trusted Friends, the largest community of sensitive skin consumers in the world.

Using Consumer Research to generate valuable insights to drive your business among sensitive skin consumers, you will be able to make data-driven decisions quickly and efficiently. Powered by our A.I. (and data science)-driven sampling, consumer panel programs, and our Trusted Friends Network, the biggest community of sensitive skin consumers.

SkinSAFE Formulation Design Solution
for Sensitive Skin

As your Sensitive Skin R&D partner, we help you better formulate products to reduce the risk of skin sensitivities and improve overall skin health.

Our proprietary AI helps you design safer formulas for sensitive skin based on our clinical data, human Insights, and medical expertise.

Design better products for shoppers
with sensitive skin and avoid reformulation costs


Developed by
SkinSAFE


Launching in 2022, developed by SkinSAFE ensures transparency from the get-go as we work with you to develop products that meet our wellness markers and are safe for sensitive skin consumers from the get-go.

SkinSAFE is working with several brands, from formula concept to product testing (including analytical, skin patch testing, and human use), to create products that are safer for sensitive skin consumers.


Trusted Choice Benefits

Build consumer trust using SkinSAFE seals on the packaging, digital and print media
Optimize products and brand strategy with data and insights on products and ingredients through the SkinSAFE brand portal
Access SkinSAFE consumers with a personalized brand product page
Sampling & Consumer Panel
Product formulation guidance